Brian FUDGE

EXPERIENTIAL / LIVE BRAND ACTIVATION

Supply chain challenges and shipping delays added a wrinkle to Amazon’s famous business model of bringing what you want right to your door. So in an attempt to get people to come to them — particularly their Amazon Hub locations, where individuals can go to pick up their orders in as little as a couple hours — I helped Amazon concept experiential activations with some of their top brand partners to draw in the crowds (and help delivery drivers get some well-earned rest).

360 DIGITAL CAMPAIGN

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As the best-selling document scanner in the world, Fujitsu’s fi-7160 is well known in the enterprise, healthcare and government industries. So when Fujitsu launched its replacement — the fi-8170 — they needed to show a diverse and demanding audience how this new model would help accelerate their digital transformation.

Leading the creative development for this 360 campaign, I developed a messaging strategy that targeted various industries, developed positioning, penned its hero campaign line, wrote and directed the launch video and oversaw campaign production across digital display banners, paid social media, video pre-roll, and digital content.

TV / PRINT / OUT OF HOME

It's not hard to get a fan to go see the Sox play the Yankees on a Sunday night. But selling tickets to a mid-week, mid-summer game against a random AL Central team? That takes some work. 

SOCIAL MEDIA CONTENT

Eastern Bank doesn’t pay lip service to social justice, they actively work for it — like testifying on behalf of LGBTQ+ rights in the State Senate and sponsoring immigration programs. For the 2018 midterm election we created a campaign to galvanize their audience to vote, especially for a bill protecting transgender rights. The campaign won a Shorty Award and multiple MarCom Awards.

WEB RE-DESIGN / UX / CONTENT

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You know Meta - formerly Facebook - as the world’s biggest social media platform. But for millions of journalists, creators, gamers and media companies, it’s a connection to their communities and the way they earn a living. I helped rebuild Meta for Media’s digital destinations from the footer up, helping rework the UX, writing the copy and driving the direction of the content for their diverse audience.

EXPERIENTIAL / LIVE BRAND ACTIVATION

To celebrate its centennial, Edward Jones wanted to throw an ambitious birthday party — a six city event for their associates, clients and community members. My team developed the experience, from initial concept to the drone show finale, with plenty of production, writing, art direction, vendor management, site visits, swag design, activity planning and even the creation of an immersive 360 digital gallery mixed in.

SOCIAL MEDIA CONTENT

How does a board game relate to marriage equality? What do the Transformers do in their down time? Is the price of cable too high for even one of the richest men in the world? How do you make simple gift givers feel like big time ballers? Funny you should ask. 

Long one of the world's top technology companies, Microsoft started to gain a reputation for having a personality as computerized as their products. Time for a humanity upgrade. Click here to view the site. 

Hockey was born outdoors, and each year, it returns to its place of birth. To promote Frozen Fenway — a series of outdoor college hockey games at Fenway Park — I created a nature documentary themed campaign to encourage people to watch hockey in its natural habitat.

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When Mission gave their iconic tortilla chips a new look, they needed a landing page and social campaign to match.

After The Onion published what can only be described as “a hit piece” on America’s most beloved and extreme nacho-flavored chip, Doritos issued a press release to refute some of the media outlet’s claims.

People just aren't going to horse races like they used to. They want more excitement. More celebrities. More celebrations. More opulent displays of wealth. Well, the Breeders' Cup has all of that. So we brought the race's personality out to party. 

How do you make a company whose most recognizable icon is a mode of transportation that hasn't been popular since the ‘30s relevant to millennials? You try. Really, really hard. 

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Straumann has been known and respected in dental offices for generations. But dental labs are a whole other world. I helped Straumann become part of it by showing how a combination of their products and dental technicians’ craftsmanship can create masterpieces.

When a couple of Boston-area guys wanted to launch a new boot company, they needed help telling their story, which I help accomplish with a newly built website and a video for their Kickstarter campaign which raised nearly a quarter million dollars. 

Athletes in the Super Bowl, Tour De France or World Cup aren’t the only ones who need to perform flawlessly, the video stream does too. So when content providers of the world’s most watched events need to prepare for insane spikes in traffic, they use CloudTest to see if their site is up to the challenge.

Think of Cohealo as a Netflix for hospital systems. Instead of buying multiple, expensive machines, health care providers can share and ship equipment across their entire network of providers. Not only does it lower costs and reduce maintenance, it helps doctors provide the right type of machines for their patients—right when they need it most.

Tauntr poked fun at everything from politics to sports to pop culture, and often found their content being shared on sites like Buzzfeed, networks like ESPN and being tweeted out by influential social media personalities. 

Because some stuff just doesn't have a place.