Brian FUDGE
creative direction / copywriting / branding / strategy
EXPERIENTIAL / LIVE BRAND ACTIVATION
Supply chain challenges and shipping delays added a wrinkle to Amazon’s famous business model of bringing what you want right to your door. So in an attempt to get people to come to them — particularly their Amazon Hub locations, where individuals can go to pick up their orders in as little as a couple hours — I helped Amazon concept experiential activations with some of their top brand partners to draw in the crowds (and help delivery drivers get some well-earned rest).