Brian FUDGE
creative direction / copywriting / branding / strategy
360 DIGITAL CAMPAIGN
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As the best-selling document scanner in the world, Fujitsu’s fi-7160 is well known in the enterprise, healthcare and government industries. So when Fujitsu launched its replacement — the fi-8170 — they needed to show a diverse and demanding audience how this new model would help accelerate their digital transformation.
Leading the creative development for this 360 campaign, I developed a messaging strategy that targeted various industries, developed positioning, penned its hero campaign line, wrote and directed the launch video and oversaw campaign production across digital display banners, paid social media, video pre-roll, and digital content.